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Smoke a lot. Drink more of what you have been drinking and try some new stuff. Eat real crappy food. Now go and exercise for ten minutes and soon you will be giving Arnold Swartzenegger a run for his money. Life is good when you are a guy in this day and age, especially when it comes to advertising. Recently I picked up an edition of the latest magazine, Maxim and after reading, starring, and goggling I feel like I have just left a bachelor party. Ad campaigns that are directed toward the male species believe it or not are constructed very simple: sex, booze, money, and did I mention sex? These are the very basic infrastructures of the male psyche. It is hard to believe that after a million years of evolution, placing a man on the moon, and constructing mile high buildings the basic ingredients to a successful advertisement to entice men to buy can be reduced down to sex or how to get it. The January edition of MAXIM magazine (Maxim, 1999) that featured the model/actress Shannon Elizabeth in a very skimpy top is very typical of what men want to see. The cover stories included, "Her secret sex fantasy" and "100 women tell you what really turns them on!" Right. I hate to be a skeptic but why would women want to tell me what turn them on especially after they have kept it a secret up until this point, at least that's what my dad says. On the other hand this could be the new Bible for men. The article of course is an advertisement for a book that I can easily purchase for a measly $9.97 plus shipping and handling. The ad instructs me that this is the latest book from Maxim's secret vault and it is so hot that it should be illegal! Illegal? It is also packed with scorching photos that are too hot for them to show! As I read on I am instructed that I will not believe it till I see it! And I must act now to receive a complimentary poster for the first 100 orders. I thought to myself that perhaps they should have offered a free cold shower because that what I needed after I goggled at the ad for a minute or two. This of course is a typical ploy of marketers according to Jeffery Shrank in "Why you buy-how ads persuade"(Shrank, 1994) in which an illustration is made depicting a technique to persuade using buzzwords.

Senior Geography Project

I have chosen to pick Broadmeadow for the area, as whilst I got robbed, many other community members got robbed on the same day, by the same person. This area seems relevant to my investigation and should provide some interesting results. The area is also very close to home, so I wouldn’t need to go out of my way to get to the place needed for investigating. The three aims that I have chosen all relate back to the robbery that took place in my home. I want to investigate if this was just coincidence or if this is happening across the whole board.I also want to investigate the security measures people have put into place to counter this criminal aactivity. Aims of the topic: 1. To investigate the trends in Crime Rate over the last 5 years 2. To investigate the security measures people have put into place 3. To identify major types of crime Hypotheses: 1. Over the last 5 years, I think that the crime rate has slowly increased, to its peak. On the radio/tv/computer I hear about d ifferent robberies daily. I think this trend will have an affect across all of NSW and Australia. 2. In Broadmeadow, I think that people will have ssimilar security measures as one another.I think this would be because of council regulation and what other people in the neighborhood have recommended. 3. I think that the most common form of crime in the Broadmeadow area would be either theft or break and enter. Due to the large amount of criminal aactivity in the area. Plan of Investigation/Methodology Steps for Research: 1. Find topic – research if applicable in area 2. Find aims, hypothesize the aims 3. Rationale of the topic 4. Finding of ways to collect and provide examples 5. Walk around Broadmeadow area and recording security measures 6.Interview police on crime rates/ major types of crime in Broadmeadow 7. Research on the internet the verify findings 8. Analyse information 9. Evaluate findings 10. Does this support or refute the hypotheses? 11. What are the implications of the findings Explanations: 1. Whilst walking around the Broadmeadow area, I will record what security measures owiners have on their houses into a table. This will include 50 houses from 3 roads – Everton Street, Dumaresq Street and Blackall Street. Next I will gather all this data and find the ppercentage of each security measure.Next I will analyse these findings and compare them to findings on the internet and make an appropriate conclusion either supporting or refuting the hypothesis made. 2. I will create an interview based on the findings of the previous research. These questions will involve finding statistics on crime rates/major types which I can then relate back to the previous research found. Once the data has been recorded, I will separate these findings into two graphs; One graph will show the deviation in in crime rates, the other will show major types of crime and the security measure most affected by this.

Management Information System Case Study - 1251 Words

Question: 1. In the case study, we referred to the systems being developed and used as decision support systems. However, we also identified various artificial intelligence (AI) technologies. How can a decision support system incorporate and use AI technologies such as pattern recognition? Answer: ARTIFICIAL INTELLIGENCE (AI) tools and techniques can aid in the diagnosis of disease states and assessment of treatment outcomes, so AI can be used by a decision support system as pattern recognition to analyze healthcare data and generate a representation of knowledge and make a decision support. One of this AI technologies tools is the Artificial Neural Networks which work much like the human brain and have the ability to learn from†¦show more content†¦But If I am in this case, or if I’m going to be their patient, I would probably choose opt-in because I know that this my health profiles are really needed for them to determine the appropriate therapies for me and of course it is also for my own benefits so I will allow their system to use my profile. Question: 3. In this case, demographic information such as ethnicity, gender, and age greatly impacts the quality of the decision support and analysis. The same could be argued for the predictive analytics system used by the Richmond police in this chapter’s first case study. Why would some people find it acceptable to use such demographic data in this case (for medical purposes) and not in the first case (for predicting crime, its location, and its timing)? Answer: For me the demographic data is really meant or better to use for medical purposes than for predicting crime. â€Å"Woman ages from 60-80 are prone to osteoporosis.† is an example of what I always heard about health. I believe that there are diseases for specific age or gender, for example uterus cancer is for woman only and alzheimers disease is for adult and not for children. And for ethnicity, I think people’s health will also be affected from their environment, the way they live or the food they eat. So this demographic data is really used in medical purpose. AndShow MoreRelatedManagement Information System Case Study1262 Words   |  6 PagesQuestion: 1. In the case study, we referred to the systems being developed and used as decision support systems. However, we also identified various artificial intelligence (AI) technologies. How can a decision support system incorporate and use AI technologies such as pattern recognition? 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